Understanding the views of stakeholder groups or publics' towards an issue, proposition, service, or a product, is critical in developing an organisations market position. Independently commissioned research, conducted amongst specific target groups, offers an organisation the benefits of unbiased data and commentary on their attitudes and opinions.

Support Base assists organisation with a variety of research options, ranging from qualitative – results based on larger sample sizes that are representative of the population in general, or quantitative, where the findings are more in-depth since they make greater use of open-ended questions . Our research may be conducted electronically, (via the internet), by post (via direct mail), by telephone, or in person in a one-to-one or focus group environment. It is also possible to offer a combination of all the above options.

Support Base also conducts research for organisations that wish to determine how they are perceived by their own client base. Satisfaction surveys offer commissioning organisations, the possibility to benchmark research findings alongside a range of internal criteria in order to increase quality of service delivery and efficiency.

This research service is bespoke and Support Base can assist clients with the following:-

• Opinion/attitudes research
• Membership research (professional bodies and associations)
• Client research (satisfaction)
• Data capture (capture of market-led coordinates to database)
• Market segmentation research (feasibility studies, understanding sector specific markets)